My name is Paweł Rogoza. I am 23 years old.
I started to play snooker 10 years ago and after only 1.5 year I was nominated to Polish National Team. Since 2011 I regularly participate in European and World Championships. Also, I am a multi-medalist of Polish Championships (Polish Championship 2019 Runner-up) in many various categories and since a couple of seasons I have consistently taken top places in Top 16 – tournaments for the best 16 players in Poland.
My most important achivment in Europe is becoming 6Reds Champonship Runner-up in Belgrade - June 2019.
Why promotion by sport?
Branding
The more contacts with the company's logo, the more like and conviction about it is
greater (research by the social psychologist Robert Zajonc from 1986)
advertisement
In the maze of information chaos, traditional advertising (radio, TV,
billboards) is less and less effective. Marketing through sports it
the least invasive form of reaching potential customers.
Fans
40-50% of the fans (depending on the discipline) declare their choice
sponsor products and services of their favorite athlete or club
against a competitor (according to Nielsen Sports research)
image
The transfer of image from sport to the sponsor is a memory matter
associative based on creating a network of connections that connect
two stimuli associated with each other. Thanks to this sport, spectacle as well
emotions influence positive connotations and perception of the sponsor.
Why snooker?
Unlike billiards, snooker has the image of an exclusive, "royal"
sport, is becoming more and more popular in Europe. Spontaneous associations with snooker
"elegant sport", "gentlemen's sport", "exclusivity".
STABILITY
Snooker is not an injurious sport, so chance of stop playing tournaments because of the injury is small.
logotype
The sponsor's exposure on the player's waistcoat is
visible throughout the match, i.e. 2-4 hours.